Medium is the message

You Tube is not only the means in which the message is made, but is the message. You Tube is where people can post videos, how-to's, songs, movies, helps, etc. It is the digitized version of about.com, Wikipedia, Netflix, Spotify, etc. It is a giant billboard of life, for it is great advertising.. When something goes viral on You Tube, many people can become famous. It is the place where people can get their message across and sometimes gain fame and popularity.